ABOUT GOAL IQ

Measure what matters.
Then help players improve it.

Goal IQ was created to make objective performance data more useful for players, parents, coaches and clubs.

OUR MISSION

Make development visible.

Goal IQ combines standardized performance testing, soccer-specific technical assessments, video and longitudinal data so athletes can understand where they are today and measure where they go next.

Our focus is not replacing coaches or game evaluation. It is adding objective information that makes development conversations clearer.

OBJECTIVESame protocol. Comparable results.
ACTIONABLETesting should point toward development.
LONGITUDINALProgress matters more than one snapshot.
CO-FOUNDERS

Built at the intersection of sport, coaching and data.

Goal IQ combines hands-on athlete testing with the discipline of repeatable measurement, clear reporting and long-term development tracking.

DC

Dan Carpenter

Co-Founder · Strategy, Analytics & Data

Dan is a senior executive and strategic advisor with three decades of leadership experience, including a 30-year career at UnityPoint Health in progressively senior roles spanning finance, strategy, M&A, transformation, analytics, technology and operations. His executive roles included Chief Financial Officer, Chief Strategy Officer and Chief Business Optimization Officer, and he currently serves as a Senior Advisor with Gibbins Advisors. Dan brings deep experience using data analysis, predictive modeling and strategic measurement to turn complex information into better decisions. At Goal IQ, that background informs our benchmarking, scoring standards, data architecture and athlete-development reporting.
Data & AnalyticsStrategyBenchmarkingPerformance Measurement
TT

TJ Tollakson

Co-Founder · Soccer & Performance Systems

TJ is a former NCAA Division I soccer player, U.S. Soccer referee and grassroots soccer coach, as well as a retired professional triathlete and founder of Dimond Bikes. His background spans competitive soccer, elite endurance sport, youth coaching, athlete testing and measurement-driven performance. At Goal IQ, TJ focuses on test design, field protocols, timing systems, repeatability, benchmarking and building longitudinal performance records that athletes and coaches can use to measure development over time.
SoccerGrassroots CoachingTest DesignPerformance Systems
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